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How Important Voice Search Is In Legal Marketing

This is not a questions of if it is coming because the technology is already here and being used in every aspect you can think of and is advancing much faster than other services or technology that is related to search and how we use it. This is one of those things you need to jump on now not after everyone else is already using it, because you will simply get left in the "dust" by everyone else who did. It is not as complicated as you would think and there are a ton of companies offering this service including Attorney Leverage. Think of when Apps first started the ones who jumped in early are the ones sitting on the top in most cases and now just about everything or anything has an APP associated with its products or services, but VOICE SEARCH is different because it is just a simple conversion of "text to speech" code that is intergrated to enable it to work for your services offered.


What To Know About Voice Search
While there’s plenty to debate when it comes to how voice search will be used by law consumers, there seems to be no doubt that voice search technology is increasing in popularity everyday and getting more and more traction in the legal space search.

Some statistics to know:
50% of all searches will be voice searches by 2020, per comScore.
About 30% of all searches will be done without a screen by 2020 if not more
As of January 2018, there were an estimated one billion voice searches per month, per Alpine.AI.
With just about everyone owning a smartphone with built-in voice enabled assistants these days, and more and more people investing in voice-enabled devices like Amazon Echos and Google Homes, it’s not surprising that voice searches are on the rise. Voice search offers convenience and quicker results, as people can speak about three-times faster than they can type. Many of lawyer’s potential clients are already using voice search. The question is, are they using it when searching for legal assistance, and doing so enough to justify lawyers making significant changes to their website content and marketing strategies.

Create FAQ pages
“Smart attorneys will answer frequently-asked questions on their websites, because help-focused content will match up better with voice searches.”

Write blog posts
“Blogging about current legal events and trends is an excellent way to capitalize on voice search.”

Answer the question succinctly
“The point is to get your answer to be chosen by Google’s verbal answer to a verbal question.”

Write in a natural voice
“To be found in a voice search, attorneys should dictate their web content. It’s a sure way to produce conversational English.”

Make it local
“Mobile voice-related searches are three times more likely to be local-based than text.”

While listing these strategies may seem like a declaration that voice search is something lawyers need to be concerned with, we assure you it’s not. There are lot of good reasons for legal marketers to be skeptical about voice search. And with the adoption curve for the technology still changing, something even a voice search skeptic like Long is quick to recognize, it will probably be a while until we know for sure how voice is being used for legal searches, because the legal space is usually far behind just about every other industry when it comes to implementing new technology within a firms practice. Do your research and sign up for Google keyword AI or Voice Search to educate yourself, as this has the potential to be a game changing technology in the coming years.

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